"Arthur Newman" made headlines when it debuted last spring, but it wasn't for the film's onscreen coupling of Oscar-winner Colin Firth and rising star Emily Blunt. The media attention instead centered on an innovative marketing campaign driven by an odd couple pairing of a Hollywood studio and BitTorrent.
The film flopped, racking up roughly $200,000 in limited box-office release, but BitTorrent is claiming that its efforts in raising awareness of "Arthur Newman" were a rousing success.
Cinedigm, the indie studio behind the film partnered with the open-source technology maker to offer up the first seven minutes of the film exclusively to BitTorrent users, and BitTorrent reports that they downloaded the content 2.7 million times between April 22, 2013 when the content went live and May 7, 2013.
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