Newsmax to Launch ‘Kinder, Gentler’ Right-Wing Cable News Network in June (Updated)

Newsmax Fox News

Network run by top conservative news website is designed to rival Fox News

The founder of leading conservative news website Newsmax is planning to launch a new 24-hour cable news network in June, designed to rival Fox News Channel.

Newsmax CEO Christopher Ruddy said in a Bloomberg Businessweek profile that plans are in place to launch NewsmaxTV — which Ruddy describes as a “kindler, gentler Fox” — in more than 50 million homes by June via satellite and cable providers.

Also read: Donald Trump Pulls Out of NewsMax Debate

“Our goal is to be a little more boomer-oriented, more information-based rather than being vituperative and polarizing,” Ruddy told Bloomberg, saying that many viewers feel Fox has become too right-wing.

Ruddy — who is not a Republican — said his plans to launch the network are based on a glaring business opportunity within the cable news landscape. Fox News chairman Roger Ailes launched the network 18 years ago, recognizing there was a lack of conservative voices in news media, and since then, Fox has had a complete monopoly on that audience.

In fact, the network has been the No. 1 cable news channel by a wide margin for 12 consecutive years.

Also read: Fox News’ Roger Ailes Biographer Gabriel Sherman Rebuts Criticism of Sourcing, Defends Reporting

“How do you have something so successful in cable that nobody else wants to imitate or cut into their market share?” Ruddy said. “It defies reason. “If we take 10 to 15 percent of the Fox audience, and they are making $1 billion a year, then we are going to be hugely profitable,” he added.

The cable network will be an expansion of Newsmax’s online broadcast, which is currently available for three live hours per day. NewsmaxTV will start with nine live hours and be available on Dish Network, DirecTV, and cable companies — but Ruddy said the company will not charge providers to carry its programming, at least at the outset.

UPDATE 3/7/14: A spokesperson with DirecTV told TheWrap that, while some talks have happened, there is no deal in place to carry NewsmaxTV. “The statements Newsmax have made in the media are quite perplexing as we do not have a distribution deal in place,” the spokesperson said.

“They don’t want to pay new networks,” Ruddy said. “[T]hey are actually trying to get rid of the networks they have. So what we are going to do is say, ‘We are going to give you the service free or we will pay you to take us.'”

Also read: CNN’s Brian Stelter Tops Fox News’ Howard Kurtz in the Demo for First Time

Ruddy can afford to make that offer because Newsmax has been very profitable since its inception in 1998. The company saw $103 million in revenue in 2013, up from $85 million the prior year, according to Bloomberg.

Half of that revenue comes from newsletter subscriptions and vitamin supplements — which the company has been selling to its 55-year-old average aged audience for years.

  • hupto

    Translation: Instead of calling for Obama’s impeachment and execution, they’re gonna simply demand he just resign.

  • Stuart W

    Just who was it said “Imitation is the sincerest form of flattery.” PROBLEM IS, Ruddy is just a would-be copycat hoping to makes some easy bucks. Fox News succeeds because it presents an excellent format backed by serious newscasters
    with exceptional conservative and liberal credentials. NOBODY is looking for “Conservative Light! Forget it Mr. Ruddy “10 to 15 % ” of the FOX audience
    isn’t looking for you and they already HAVE what they discern required. My advice is
    to save your money and your investors NOW! Too little and much too late! This will fall on deaf-ears as Mr. Ruddy, “not being a Republican” obviously cannot recognize truth when he hears it. A reality not working for CNN nor MSNBC either!

    • SoCalGuy

      If you seriously think that Faux News is a legitimate source of news and credible information then you just totally destroyed whatever credibility you may have come to this discussion with.

      • Stuart W

        If you seriously believe that CBS, NBC, ABC CNN, & MSNBC
        are legitimate purveyors of the truth in reporting, than you are a living-example of the SoCal image; brain excluded. Exists doubt here that you have ever watched an hour of FOX NEWS in your idea-free life. FOX a cable station where the news supported by those willing to pay for it. The first three networks listed above give it to you free, a sum just a tad excessive when comparing product to worth.

        Dream-on SoCalGuy. Dream on!

        • SoCalGuy

          Typical right-winger, you’ve got nothing to argue your “points” with but lame kindergarten-level insults. But enjoy life in that fact-free insular bubble of yours, OK?

          • Stuart W

            Hey So Cal, sorry about the Kiddie-Garten refrain throwing you a curve. Promise not to exceed Nursery-School level where they change your didee. Once again for the brain-dead and sticking with the facts, anathema to a liberal; Fox News the most successful cable news show-ever. You’ve never watched a total hour as they’ve the bad-taste to use two and three syllable words, at that juncture you and your ilk spit-out your pacifiers.

            Mr. Ruddy in proclaiming creation of a copy-cat show talks only of “…taking 10 to 15 percent of the Fox Audience…..to be hugely profitable.” Not a word about better or reliable broadcasting, just a naked-pitch for the almighty dollar; a result that has somehow escaped the empty-heads at CNN, MSNBC et al. The best a progressive producer can muster? Appears so.

            You’ve hit the nail on the head when comes to enjoying life my friend-I do. And deep-thinkers like yourself are most definitely welcomed and encouraged to join-in!

          • SoCalGuy

            Since you seem to think you know everything about everything, I assume you know who David Brock is?

          • Stuart W

            Believe he’s my UPS man. But not up to playing 20-Questions. You’ve not made one cogent comment in this entire exchange. ‘Till you do so I’ll remain bored. Suggest you try lunch with SoDisqusted, appears have much in political common. “Common” being the touch-word.

            Recall tonight is fall-back. Don’t forget to do so. We’d miss having you in a different time zone, while already inhabiting a parallel-universe.

            Oh, and SoDisqusted, its the Tea Party that handed the House majority to Republicans in 2010 and looking for The Senate in 2014. Time for moving to Costa Rica? Good hearing you still monitoring “The Enquirer”, assures proper assessment your new’s creds. Besides, somebody has to do it! Right? Must be you one of the minority folk whose health premiums are reduced in 2014 thanks to the magnificent “Affordable Care Act” (Soon to be playing Vegas after winning “America’s Got Talent”.) You haven’t heard of these guys yet, a left-wing comedy group known for juggling their teleprompters with one hand. Extremely funny!

          • SoCalGuy

            LOL! Thanks for demonstrating your ignorance once again. You really should read some of David Brock’s books (he used to write a lot of the fiction that gets propagated as “news” by the right-wing noise and propaganda machine until he saw the light and started exposing it for what it really is).

            You obviously live in a fact-free bubble, so I’ll just leave you to wallow in your willful ignorance.

          • Stuart W

            SoCal-Took your prompt and looked up David Brock (1962) in Wikipedia. Suggest you take a few minutes and do the same. We can then continue our “conversation” on a “fair and balanced level. One of your chief concerns no?

      • KeepsItRealGurl

        Closed minded people such as you embarrass yourself by repeating what many fools have said before you.
        Just because you don’t agree with what’s being said doesn’t make it a lie.
        However what you said is a lie.

        • SoCalGuy

          Why are you boneheaded right-wingers so angry all the time? I always thought that ignorance was bliss, but apparently not.

  • A.L. Hern

    “Kinder and gentler” be damned: either they’ll tell lies like Fox to soothe — or inflame — the savage breasts of their viewers for fun and profit, or they won’t.

    • TheNate

      It’ll be interesting to see how they contrast. I predict more extremism on both sides, but in different directions.

  • SoCalGuy

    “Kinder, Gentler’ Right-Wing” is about the biggest oxymoron I’ve ever heard.

  • David

    “…more information-based rather than being vituperative and polarizing”.

    Will be interesting to see if the conservative audience actually wants more information or if they prefer their daily ‘Obama is Satan’ stories

  • SoDisqusted

    Newsmax is a far-Right version of The Enquirer. The crap they report is so outrageously insane, it’s not even funny. The Republican Party not only has the Tea Party dragging it down, but it also has Fox News, and now Newsmax. Their lunacy is displayed to the mainstream 24/7. They can’t sweep the nuts that make up their party under the carpet.

  • KeepsItRealGurl

    I wonder if they will lie like msnbc? Will they play a clip and say “what you just saw and heard there was……” Then you think, I didn’t hear or see that, so you actually rewind on your dvr and sure enough their putting words into people’s mouths, or just flat-out lying
    I’m just sick of the left constantly lying, and saying the other side does it.
    So many idiots believe the Democraps lies and it’s a shame more people can’t be free-thinkers…