Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder get new titles at the company famous for tracking TV ratings
Nielsen today announced the appointments of four senior marketing and communications officers.
Greg Daniel has been named Chief Digital Marketing Officer; Laura Nelson as Chief Communications Officer; Saul Rosenberg as Chief Content Officer; and Marcy Shinder as Chief Marketing Officer.
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Daniel has been with Nielsen for 15 years, and Nelson comes from Viacom, where she spent 12 years.
Rosenberg is a former consultant at McKinsey & Company, and Shinder hails from American Express — where she's spent more than 18 years in senior roles.
“Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn't be more pleased about their expanded leadership roles,” said Katie Burke, executive vice president, Marketing and Communications. As we continue to build out a world class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story.”