Nielsen today announced the appointments of four senior marketing and communications officers.
Greg Daniel has been named Chief Digital Marketing Officer; Laura Nelson as Chief Communications Officer; Saul Rosenberg as Chief Content Officer; and Marcy Shinder as Chief Marketing Officer.
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Daniel has been with Nielsen for 15 years, and Nelson comes from Viacom, where she spent 12 years.
Rosenberg is a former consultant at McKinsey & Company, and Shinder hails from American Express — where she’s spent more than 18 years in senior roles.
“Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn’t be more pleased about their expanded leadership roles,” said Katie Burke, executive vice president, Marketing and Communications. As we continue to build out a world class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story.”