OK, your ads helped do the seemingly impossible in electing Barack Obama as President of the United States.
Then on top of it you find out that in a pretty usual forum for examining political ads — the Cannes Lions International Advertising Festival — you win the top prize for ads worldwide last year by any marketer, the Cannes Lion Titanium and the Integrated Campaign Awards.
So anyway, David Axelrod et al, what do you have to say about that?
“It is humbling to receive this recognition among so many groundbreaking campaigns around the world,” the ad team said in a statement Tuesday, three days after its surprise win in Cannes.
“The Obama Media Team is honored to accept these amazing awards in recognition of the outstanding work done by so many people at the (Obama) campaign, in particular the New Media Group, alongside the multi-agency consulting team led by AKPD Message and Media (Axelrod’s former agency) and GMMB (the Washington agency whose Jim Margolis headed the ad team).
“But we couldn’t have done it without all those volunteers, who knocked on doors, hosted events, made phone calls, contributed whatever they could afford and stood in line on Election Day to make their voice heard. Most of all, we must thank President Barack Obama, the best client anyone could ever hope to have.”
The ad team last year included: Dixon Davis Media Group, Murphy Putnam Media, Shorr Johnson Magnus, Squier Knapp Dunn Communications, Message, Audience and Presentation, FUSE, Blue State Digital and The Strategy Group. Research firms include: Benenson Strategy Group, Anzelone-Liszt Research, Bendixen and Associates, Bennett, Petts and Blumenthal, Brilliant Corners, David Binder Research and Harstad Research.
Since the election, Axelrod has beome part of the administration as has Anita Dunn of Squier Knapp Dunn.