Hip-hop duo Outkast is set to headline the BET Experience at L.A. Live this year at the end of June.
Celebrating their 20-year anniversary, and coming off of their reunion at Coachella, group members Andre 3000 and Big Boi will take the Staples Center stage on Sat., June 28, 2014 along with Rick Ross, A$AP Rocky, K. Michele, Ty Dolla $ign, August Alsina and host DJ Khaled.
Coca-Cola returns as presenting sponsor of the festival, and likewise Sprite will once-more sponsor the event’s celebrity basketball game, slam dunk competition and youth clinics. Additionally, Coca-Cola will host a Latin showcase on Thurs., June 26 and sponsor the “106 & Park” stage on Sat., June 28.
“This is an exciting time for The Coca-Cola Company as we return as the presenting sponsor of the BET Experience at L.A. Live,” Lauventria Robinson, vice president, Multicultural Marketing, Coca-Cola North America, said in a statement. “Coca-Cola and Sprite fans can look forward to many surprises and staying refreshed with delicious ice-cold Coca-Cola products throughout the entertaining festival.”
“The BET Experience at L.A. Live is a truly unique experience where innovative brands come to play and engage directly with our trendsetting consumers in an interactive setting they can’t find anywhere else,” added Louis Carr, president of Broadcast Media and Advertising Sales, BET Networks.
See BET Experience full schedule here, culminating with the BET Awards on Sun., June 29.