TCA 2014: The cable channel continues its rebranding under Frances Berwick
Oxygen is continuing its rebrand aimed at young women under president Frances Berwick with the presentation of a new logo and tagline, “Very Real,” presented during Monday’s Television Critics Association press tour.
Additionally, it has added two new greenlit shows to its slate: “It Takes A Sister” and “After Happily Ever After.”
“Big changes are coming to Oxygen,” Berwick said before pointing out that Oxygen is the youngest women’s network by eight years.
It was also among the Top 10 most social cable primetime reality networks in the second quarter of this year.
“This is a dynamic time for Oxygen as we rebrand and reinforce the network as the destination for young female viewers,” said Berwick. “With nine new series, we are committed to increasing original programming with vibrant and bold shows that are in line with our new programming filter and target this underserved audience.”
See Oxygen’s descriptions for its newly greenlit series:
“It Takes A Sister” (working title)
Produced by 495 Productions Inc. with SallyAnn Salsano serving as Executive Producer and in association with New Wave Entertainment LLC with Brian Volk Weiss and Mark Rousso serving as Executive Producers.
This comedic docu-series gives viewers a look into Nikki “Hoopz” Alexander’s unique and chaotic modern family with her five younger sisters and her 11 nieces and nephews. With an unparalleled bond, the Alexander sisters, ages 24 to 31, have been together through thick and thin. Now at Nikki’s ranch in rural Knoxville, Tennessee, these city girls are fish-out-of-water as they try to fit in down south. Their relationships will be tested as Nikki, known as the “Mama Bear” of the family, pursues her dream of opening her own boutique, while also helping her sisters accomplish their own goals. Can Nikki do it all being the head of this hectic household, older sister, world’s best aunt and business owner?
“After Happily Ever After” (working title)
Produced by Screaming Flea Productions with Matt Chan, Dave Severson and Liza Keckler serving as Executive Producers.
With 60% of marriages for couples between the ages of 20 and 25 years old ending in divorce,* this series chronicles twenty-somethings who got married young and now find themselves at a crossroads in search of a second chance and a new beginning. They know leaving their married life and spouse behind may be a risk, but hope by taking this chance they will find a new side of themselves.
*National Center for Health Statistics