The first fruit of Oxygen’s labor to rebrand itself arrives in October with new comedic anthology series, “My Crazy Love.”
Premiering on Tuesday, October 28 at 10 p.m. ET, “My Crazy Love” features real people and their real stories of over-the-top and outrageous acts in the name of love. It will feature reenactments of the romantic adventures ranging from jumping out of a plane to hiding out in a girlfriend’s closet.
It will also feature celebrity guest storytellers, including “Dancing With the Stars” pro Cheryl Burke and Adrienne Bailon, star of Oxygen’s “Nail’d It” and co-host on new daytime talk show “The Real.”
“‘My Crazy Love’ is a comedic series inspired by our vulnerabilities and quest for love,” Oxygen Media’s senior vice president of original programming and development, Rod Aissa, told TheWrap. “These over-the-top, yet relatable stories being shared by real people are what connects directly with Oxygen’s young, female viewers.”
The series is produced by Jarrett Creative with Julie and Seth Jarrett serving as executive producers, along with Kathi Watson as a co-executive producer. Greg Behrendt, the co-author of “He’s Just Not That Into You” and former consultant on HBO’s “Sex and the City,” also serves as a consulting producer on the half-hour series.
“My Crazy Love” is part of Oxygen’s upcoming rebrand. Set to launch on Oct. 7, the rebranding of the cable channel — complete with the network’s new logo and tagline, “very real”– will target young, modern women.