Paradigm Talent Agency is rebranding under its full formal name and to that end, has unveiled a new logo that draws inspiration from its legacy logo while pushing into fresh, contemporary territory.
The rebrand comes at a time when Paradigm Talent Agency has experienced sustained expansion in all departments through organic growth, strategic acquisitions and the influx of strong veteran agents and their clients.
The new logo and branding strategy includes the agency’s full formal name, Paradigm Talent Agency, instead of the abbreviated Paradigm, which it has gone by to this point.
The new branding continues Paradigm’s use of the color orange, which stands out amongst a sea of traditional agency blues and reds.
The new logo was created by Los Angeles design studio YYES in collaboration with the creative teams at Paradigm Talent Agency and its partner agency AM Only.
With over 150 agents in its offices in Los Angeles, New York, Monterey, Nashville, Austin, and London, Paradigm Talent Agency provides representation and guidance in all areas of the entertainment business.
YYES is a design studio established in 2000 with headquarters in Los Angeles and offices in Minneapolis and Boulder. The studio provides design and branding for financial, institutional, hospitality and entertainment clients.