Paramount Pictures has promoted LeeAnne Stables to president of worldwide marketing partnerships and licensing, the studio announced Monday.
The new title brings together the responsibilities of managing key corporate brand relationships in theatrical and home media windows, film integrations and studio licensing under Stables’ leadership.
Stables joined the studio in 2005 as head of global theatrical promotions and assumed additional responsibility in 2010 running the studio licensing division. In that dual role, she has brokered millions of dollars in marketing support for Paramount film releases via corporate pacts and notable integrations with top brands for the studio’s films, while ramping up licensing efforts in support of Paramount’s new animation division and building the studio’s merchandising profile in China.
“LeeAnne is a proven executive who has delivered high impact results for the studio in many key areas. We are pleased to have her continue leading our initiatives with corporate brand partners, and now the important expansion of our studio licensing activities around the globe,” said Rob Moore, vice chairman of Paramount Pictures.
In the last 10 years, Stables has overseen all corporate tie-ins for the studio’s hit “Transformers,” “Star Trek” and “Mission: Impossible” franchises, as well as dozens of other titles. She has brokered deals with General Motors, McDonalds, BMW, Nokia, Audi, Oreos, American Airlines, Pizza Hut and Dodge, among many top brands.
Stables is currently developing global licensing and partnership programs in support of the upcoming theatrical release of Paramount Animation’s “Monster Trucks” as well as sequels to “Zoolander,” “Star Trek” and “Transformers.”