The initiative will allow celebrities a new platform to post their own content directly to the web
Hollywood's biggest stars can now self-publish about their personal lives on People.com without any editorial staff getting in the way.
People Digital and WhoSay have partnered to create “Celebs Unfiltered” — a section on People.com that will allow celebrities to directly publish their personal pictures and content.
WhoSay, a startup that helps give celebrities better ownership over their images in effort to stem third parties from cashing in on social networks, provides its members access to the page.
WhoSay celebrity members will have the ability to post to People.com immediately.
The launch of “Celebs Unfiltered” is yet another shot across the bow by celeb publications to carve a niche in the new social media entrenched landscape.
Despite the name, there still will be some editorial oversight of the page.
“The page indeed has editorial oversight, as everything on People does — from the design to the names that appear on the Celebs Unfiltered page,” said People.com digital editor Janice Morris. “What's unique is that while we've vetted more than 200 celebrities to appear, we are allowing them to post directly. It's a curated list, but we're putting a little more power in the celebrities’ hands. The other way we're looking at this is as a source–what a celebrity posts could easily turn into a story on the homepage. Our editors and writers will be watching for that opportunity.”
The page was already beginning to populate by Wednesday morning — Maggie Gyllenhaal and others were uploading selfies to the site.