Pivot, the Millienial-targeting new network, has a big new advertiser in Monster.com — and it’s using the job-search site to fill a key role.
Finding a job is a big worry for the network’s 18-to-34 demographic, and Pivot says its new partnership, debuting Monday, will help. One place they may be able to find a job is Pivot. As part Monster’s Cool Jobs program, Pivot’s “Take Part Live” will seek an an associate producer, exclusively through Monster.com.
Pivot, which is owned by Participant Media, is trying to differentiate itself from other networks by relying more on integrated ads and less on traditional commercials. Monster is one of its first major advertisers to join in the approach, placing calls for working sponsorships into the network’s usual content.
But will advertisers have a say in what Pivot airs? John Arianas, the network’s executive vice president of Advertising Sales & Partnerships, told TheWrap that they “cannot influence … content other than the content that we are creating special for them.”
He added that Pivot is an entertainment outlet, which means less concern about advertiser influence than there might be with a news outlet.
The network will air nine Monster.com “Find Better”-branded segments for “Take Part Live,” featuring career coaches, executives and applicants. (“Take Part Live” hosts Jacob Soboroff and Cara Santa Maria are pictured.)
The network recently launched with shows including “Raising McCain” and “Jersey Strong.”