Pixar got the memo.
MPAA chief Chris Dodd told theater owners and studio chiefs on Tuesday that Hollywood should make more films for the burgeoning Hispanic audience.
Enter Pixar's currently untitled project about the Mexican holiday Dia de los Muertos. The film will come from the team behind the Oscar-winning "Toy Story 3,"director Lee Unkrich and producer Darla K. Anderson, Pixar said at CinemaCon on Tuesday.
Beyond the production team and broad subject matter, plot details are being kept firmly under wraps, and no release date has been set.
Pixar also gave exhibition gurus a look at other films it has cooking over the next few years.
Among them are "The Good Dinosaur" from "Up" co-director Bob Peterson. The film ponders what would happen if the cataclysmic asteroid that spelled the end of the dinosaurs missed the planet. It opens on May 30, 2014.
Also on the docket is an untitled movie about a journey inside the human mind. That will come courtesy of director Pete Docter (“Up,” “Monsters, Inc.”) and producer Jonas Rivera (“Up”) and is due out on June 19, 2015.
Corrected: An earlier version of this post incorrectly identified Peterson as director of "A Bug's Life."