CBS claims biggest overall lift for a network during premiere week
With Live + 7 Day ratings in for premiere week 2013-2014, new offerings “Sleepy Hollow” and “Marvel’s Agents of S.H.I.E.L.D” showed big gains, while CBS’s “Hostages” also grew considerably.
The second episode of Fox’s “Sleepy Hollow” — which debuted as a series on Sept. 16, prior to premiere week — enjoyed a 71 percent jump in L+7 ratings, the largest percentage gain for any show during premiere week. With L+7 data taken into consideration, “Sleepy Hollow” drew a 5.5 rating in the advertiser-coveted 18-49 demographic.
ABC’s new drama “S.H.I.E.L.D.,” meanwhile, grew 49 percent to a 7.0 rating with L+7 numbers — 2.3 ratings points over the initial Live + Same Day ratings reported for the series premiere. That tied ABC with the season premiere of CBS’s “The Big Bang Theory” as the show with the biggest absolute 18-49 boost, in terms of ratings points.
CBS claimed the distinction of enjoying the biggest overall lift for a network, with an average lift of 2.6 million total viewers — a 25 percent increase over last year’s premiere week. Among the network’s new offerings during this season’s premiere week, Robin Williams’ comedy “The Crazy Ones” picked up picked up an additional 4.21 million total viewers for a 27 percent lift, while the drama “Hostages” was boosted 48 percent in L+7 numbers, adding 3.56 million total viewers.