A new study estimates NBC local stations would have lost some $22 million in three months if the network hadn't acted to move Jay Leno out of prime time.
Research firm Harmelin Media says local affiliates saw their late news audience drop by an average of 25 percent in November compared with the previous year in a key advertising demo.
Read more by the Associated Press [1].
Nutgraf:
Research firm pinpoints the cost to local stations had Leno been kept at 10 p.m. through the winter
Published Date:
Wed, 2010-01-13 20:20