While TV trade reporters and fanboy bloggers have mercilessly criticized the erstwhile Sci-Fi Channel’s rebranding into “SyFy,” mainstream television audiences seem to have no problem with the new moniker, at least so far.

On Tuesday, the NBC Universal-owned cable network officially unveiled its new brand and a new show, “Warehouse 13,” which led all of basic cable for the night, drawing 1.3 million viewers while beating out new installments of TNT’s “Hawthorne” and “Saving” Grace,” as well as Discovery’s “Deadliest Catch” and FX’s “Rescue Me.”

 

Staring Eddie McClintock and Joanne Kelly as Secret Service Agents assigned to guard a top-secret government hangar full of supernatural knickknacks, the series ranked third for the night in the key demo of adults 18-49, drawing 1.3 million viewers from that group.