Veteran entertainment publicity executive Stephanie Kluft has been named associate dean of communications at USC’s School of Cinematic Arts, effective Oct. 5, it was announced by SCA Dean Elizabeth Daley.

Kluft, , who will report to Daley directly, will develop and direct the implementation of SCA’s diverse publicity and marketing agendas.

Kluft, a graduate of USC, most recently was executive VP of Sidney Kimmel Entertainment. Before that, she had stints as senior vice president of publicity at Universal Studios; director of national publicity at the Samuel Goldwyn Co.; and account executive at boutique PR agency Clien + Feldman.

“We are embarking on an exciting time at SCA as we near the completion of our new campus, expand our international outreach, and implement new programs and disciplines," Daley said. "Stephanie will be a key member of our team and we’re very happy indeed.”