This video clip is sure to be the subject of much debate in the coming hours.

Appearing on CNN's "Larry King Live" Thursday, Balloon Boy (a k a Falcon) is asked by guest host Wolf Blitzer why he didn't respond when he heard his parents calling for him.

His response? After looking at him mom, he said: "We did this for the show."

Ruh-roh.

Falcon's dad can be heard letting out an audible sigh a few seconds later. Blitzer, amazingly, doesn't follow up on Falcon's "show" comment.

But expect plenty of media speculation tonight and tomorrow about whether Falcon's comment is a sign that today's "Adventures of Balloon Boy" was all a stunt designed to get the family a TV show of some sort. Or whether, perhaps such a series is already in the works.

Balloon Boy and his family are already familiar with the TV world: They've appeared twice on ABC's "Wife Swap."