Gawker Media launched something called Gawker.TV [1] on Tuesday, with Gawker’s longtime videographer Richard Blakeley at the helm, a pair of assistant editors, an “army” of interns and a nifty if familiar-sounding tagline: “Your work can wait.”
Gawker is calling it a “video-centric blog,” which is better than what I had initially feared: a repository of clips from the horned stable of Gawker-owned blogs (which have given the world such pop culture staples as the “McSteamy” sex tape [2]).
So, just what can we expect [3] from Gawker.TV?
“Amazingly cheesy '80s and '90s music videos, the best comedy sketches in existence, a daily wrap-up of what we'll be watching every night, cute animal videos to make you smile, the best in fail videos, weekly how-to's on a variety of subjects, wrap-ups of the week in video, the web shows that you should be watching, and always leaving you with a daily moment of WTF.”
Speaking of “McSteamy,” Gawker chief Nick Denton thinks it will be easier to sell advertisers on a video site, in some cases, than into, say, Fleshbot, where the “McSteamy” tape first appeared.