Pixel Magic announced plans to open a studio in Lafayette, Louisiana on Friday morning. The digital effects company plans to create 12 jobs by the end of the year -- a number it expects to grow to a total of 40 jobs in three years.

"Pixel Magic is a great example of the kind of companies we hoped to position Louisiana to secure when we strengthened Louisiana's film production and digital interactive media tax credits during the last legislative session," Gov. Bobby Jindal said at the company's announcement, according to "The Times-Picayune." [1]"Pixel Magic's decision to locate in Louisiana will send a signal to Hollywood and and to other leading digital media companies that Louisiana is a major player in the digital media industry."