Like several of its competitors, Paramount is buying into the idea of ZillionTV, offering up content and taking an equity stake in the young VOD company.

ZillionTV allows users to purchase or rent movies and TV shows for viewing on their TV screens. Its more unique offering, though, is allowing consumers to watch such content free if they agree to watch commercials for products in categories that viewers choose for themselves.

[1]Read more from the Hollywood Reporter [1].