Season three of "Mad Men" ended with strong ratings-- but not enough to outdo E!'s special wedding episode of "Keeping Up with the Kardashians."

Sunday's "Mad" finale attracted 2.3 million viewers to AMC, a 33 percent increase over last season's ending episode. The closer was off from the season three premiere, which brought in 2.8 million viewers in August.

Among adults 18-49, "Mad" drew just over 1.1 million viewers, a whopping 56 percent increase over the season two finale. AMC also wants you to know that "Mad Men" remains the most upscale series on basic cable, with fully half of its adults 25-54 audience pulling down more than $100,000 per year.

Meanwhile, over in the always happy land of E!, the Kardashians kontinue to kill in the ratings.

A two-hour wedding episode, airing from 8-10 p.m., drew nearly 3.2 million viewers-- the most in "Keeping Up" history. It also scored a massive 3.92 rating among women 18-34, becoming the most-watched E! broadcast ever in that demo.

Feel free to make your own jokes about all of this.