Prize is named after CBS’ veteran marketing/promo executive, who died in April
PromaxBDA on Wednesday announced it will present the newly named Ron Scalera Rocket Award at its annual conference this month.
The Ron Scalera Rocket Award is designed to recognize a producer or marketer with two years or less experience in promotion or marketing, who is already creating outstanding work.
It’s named in memory of the longtime marketing and promotions executive for CBS, who died suddenly in April. Scalera was a member of PromaxBDA’s board of directors as well.
“Ron Scalera was one of the industry’s great marketers and a dear friend to many of us in the PromaxBDA community,” said Jonathan Block-Verk, President and CEO of PromaxBDA. “We are honored to have the support of Ron’s family in memorializing his legacy of excellence that started at an early stage in his career.”
“Ron would be flattered to know there is an award recognizing young talent dedicated to his memory,” said Scalera’s widow, Elizabeth.
The award will be presented as part of the PromaxBDA Promotions and Marketing Awards on June 24, hosted by comedian Norm MacDonald at the JW Marriott in downtown Los Angeles.
PromaxBDA: The Conference 2010 takes place June 22-24 at L.A. Live. For more information, visit the organization’s website.