“The View” recently brought aboard the second least-beloved (tied) daytime personality — but the show also has the third most-liked
Everybody wants to dance with Ellen. So says her Q Score, at least.
The talk show host is tied for the highest Positive Q Score — the industry standard measurement for gauging a celebrity’s likability — among daytime TV personalities. She shares top honors with Michael Symon of “The Chew.” Both score a 30 in likability, according to Sept. 2013 data, the most recent available at the time of this writing, though DeGeneres has an advantage in terms of awareness: She scores an 85 to Symon’s 23.
DeGeneres and Symon’s 30s in likeability are especially notable because the average celebrity scores a 15. Tom Hanks, the Q Score champion, consistently ranks in the 50s.
Q Scores executive vice president Henry Schafer believes that his numbers can make or break a career — and his clients agree. They include agents, studios, and networks.
To create the scores, Schafer’s team provides a personality’s name and a brief description to about 1,800 people. They don’t offer photos because those can skew judgements. Respondents are asked if they know a celebrity, and if the star is among their favorites.
After DeGeneres and Symon, Whoopi Goldberg has the highest Q Score with 24. She also scores an 86 score in awareness, second only to Oprah Winfrey, who has a 93. In terms of likeability, Winfrey has an 18.
Besides DeGeneres, Symon and Goldberg, the top 5 for likeability includes “Dr. Oz” star Dr. Mehmet Oz, who has a 23, and “”Live with Kelly and Michael” co-host Michael Strahan, who has a 22.
Next up, in descending order, are Steve Harvey with a 21, Queen Latifiah with a 19, (though the measurement predates her talk show’s premiere), Winfrey, Rachel Ray with 17, and “The Chew” host Clinton Kelly, who also has a 17.
At the bottom is Wendy Williams, who despite a solid 51 Awareness measurement, has just a 5 Positive Q Score.
Just above her is Aisha Tyler of CBS’ “The Talk,” who has a 7. Goldberg’s new “The View” co-host, Jenny McCarthy, has a 7. She is as known for her widely disputed claim that vaccines are linked to autism.
“Generally the people at the bottom tend to be the more polarizing,” Schafer told TheWrap. “They’re more controversial in the way they market themselves.”
“The View” vet Sherri Shepard barely wins the popularity content with McCarthy, scoring an 8. Bethenny Frankel — whose syndicated show was recently canceled — rounds out the bottom 5, with a 10.
Here is the complete chart of daytime personalities’ Recognizability and Positive Q Scores. Again, data is as of last September.