R. Eric Lieb talked about the difference between developing existing properties for additional platforms and developing properties for many media from the start during a session at TheGrill@Tribeca 2011, a media and entertainment conference hosted by TheWrap on April 22.
Read the story: Blacklight Does Transmedia: The Future of Storytelling — and End of Lame Movie Tie-Ins
More video from TheGrill@Tribeca2011
Harvey Weinstein Holds Forth on Independent Film at TheGrill@Tribeca 2011 (Video)
Snag Films CEO Rick Allen & Fandor's Chris Kelly Talk Streaming at TheGrill@Tribeca 2011 (Video)
Drake Doremus and Chris Paine Talk With Geoff Gilmore at TheGrill@Tribeca 2011 (Video)
Richard Lorber, David Fenkel & John Penotti at TheGrill@Tribeca 2011 (Video)
