“Bethenny” retains its lead-in in key demo, showing growth in top five markets
Bethenny Frankel’s daytime talk show “Bethenny” held its own in its key demo during its first week, while the revived “The Arsenio Hall Show” claimed the top spot in late night for its inaugural week.
In its first week on the air, “Bethenny” shed some of its lead-in in household ratings, but held steady in the women 25-54 demo. Frankel’s televised gab-fest averaged a 0.8 rating/3 share in households — off from the 1.0/4 that its lead-in averaged for the week, and down from the 1.0/3 average that the time period had in September 2012.
Among women 25-54, however, “Bethenny” averaged a 0.5/3 — identical to both the week 1 lead-in and the time-period average for September 2012.
And in a number of the top five markets, Frankel showed impressive gains against its “Wendy Williams” lead-in in the demo, climbing 10 percent in New York, 60 percent in Los Angeles and 200 percent in Chicago.
Meanwhile, “The Arsenio Hall Show” averaged a 0.7/3 in the 18-49 demographic most important to advertisers in its markets — a virtual tie for the top late-night talk-show spot with “The Tonight Show With Jay Leno,” which averaged a 0.7/4.
“The Arsenio Hall Show” also had the best first week among syndicated talk shows in the 18-49 demographic in seven years — since the September 2006 premiere of “Rachael Ray.”