The ABC morning program starts 2013 by beating out NBC rival in key demo and total viewers
"Good Morning America" had an especially good morning on Wednesday.
Scoring another ratings win over NBC's morning show "Today," ABC's a.m. offering won the first quarter of 2013 in both the key 25-54 demo and in total viewers. The victory marked the first time that the show has won a first quarter in the demo since 1993.
To put that in perspective, the last time that "GMA" pulled off a ratings win in the first quarter of year, host George Stephanopoulos was just beginning his tenure with the Clinton administration.
"Good Morning America" last won a first quarter in total viewership in 1994.
Winning all 13 weeks of the quarter, "Good Morning America" averaged 2.026 million viewers age 25-54, compared to the 1.978 million averaged by "Today." In total viewers, the ABC morning show averaged 5.389 million, versus the 4.718 million that "Today" averaged.
This marks the third consecutive quarterly win in total viewers for "Good Morning America," which last occurred in 1994.