Reed Hastings, Sumner Redstone, Jeff Bewkes – What the Moguls Made in 2012 (Photos)

Who's up and who's down among the major media moguls

PHILIPPE DAUMAN (Down 22%): Viacom's CEO saw his haul shrink from $43.1 million to $33.5 million while the media giant's kids' network Nickelodeon experienced a ratings slide. Things are looking up, however. After bringing back the Teenage Mutant Ninja Turtles, Nick's ratings jumped 7 percent last quarter. 

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