Reed Hastings, Sumner Redstone, Jeff Bewkes – What the Moguls Made in 2012 (Photos)

Who's up and who's down among the major media moguls

RUPERT MURDOCH (Down 10%): The News Corp. chairman and CEO saw his compensation drop from $33.3 million to $30 million as the company announced it would split in two. The 82-year-old Murdoch won't be giving up any power when News Corp.'s publishing division is spun off from its more lucrative film and television arm. Instead of hanging it up and devoting himself to Twitter, Murdoch will remain chairman of both companies.

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