Now, comScore will report in more than 75 countries
Rentrak and comScore, Inc. are now one comScore: The two measurement companies completed their merger on Monday.
Both companies measure digital, TV set-top box, movie screens and demographic data. And together, the new company reports in more than 75 countries.
In the U.S., the new comScore will now be measuring behavior on more than 260 million desktop screens, 160 million mobile phone screens, 95 million tablet screens, 40 million television screens, 120 million video-on-demand screens, and 40,000 movie theater screens representing well over a hundred million movie-goers.
“This merger brings together two great entrepreneurial companies that invented their respective fields and their respective trusted currencies,” said comScore CEO Serge Matta. “Both have been driven to create innovative technology platforms that use massive data scale to measure increasingly fragmented consumer behavior. Together these two principal architects of the multiscreen future will deliver the cross-platform currencies that have been demanded for so long.”
“The media industry can no longer be measured with samples in the thousands of households or individuals,” added Bill Livek, vice chairman and president of comScore. “The solutions our customers need must be based on unifying and making actionable massive amounts of information they can use as both a currency and to better manage their businesses. Our joint cultures have been living and breathing this mission from our companies’ inceptions.”
Below is a memo Matta and Livek released to company employees and the media.
Today we announced that Rentrak and comScore are now one.
Our merger has been completed and together we are moving forward, as one, to create the new model for a dynamic, cross-platform world. The new comScore will use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior, providing a precise, innovation-led understanding of audiences, brands and consumer behavior around the world.
This is an important day for the new comScore and also for our clients. Your commitment to us has made our successes to date possible, and we know that ongoing collaboration will be the foundation of our future success. While we will continue to provide you with the same trusted services you rely on today, we are eager to build on these efforts to bring you our next generation of products, built with today’s consumer in mind.
We have heard from our clients across the industry, and the message has been very clear: measurement needs to evolve. With a spirit of innovation, determination and collaboration, our promise as the new comScore is that we will work together with you and move swiftly to advance our industry.
We will provide you with a new model of measurement for the cross-platform world; one that is not merely evolutionary, but revolutionary. It will be precise in answering your most detailed questions and unified in a way that takes the pain out of quantifying behavior across screens. Working with our partners we will extend our model to countries across the world, measuring audiences everywhere.
As our valued client, we thank you for your loyalty and partnership. We look forward to working alongside each of you as we embark on this exciting new chapter.