‘Resident Evil: Retribution’ Teaser Splits Difference Between Trailer and Sony Ad (Video)

Sneak peek at latest Milla Jovovich movie can be found at the intersection of Art and Commerce

Attention-grabbing marketing ploy, or product placement run amok?

The teaser-trailer for the upcoming "Resident Evil: Retribution" is out, though viewers could be forgiven for thinking that they'd accidentally clicked on an ad for Sony — and perhaps they did.

The first part of the trailer, set to the strains of the Who's "Baba O'Riley," features a series of people prominently displaying Sony products and declaring, "This is my world."

The actual trailer part of the trailer starts about 30 seconds in with a jarring transition featuring Milla Jovovich's character, Alice, in a post-apocalyptic wasteland and growling, "My name's Alice, and this is my world."

The second half of the video is a lot more predictable, with lots of explosions, dramatic music and, of course Jovovich and her co-star Michelle Rodriguez kicking all sorts of rear end.

"Resident Evil: Retribution" — which comes, entirely coincidentally, from Sony subsidiary Screen Gems — hit theaters Sept. 14. In the meantime, behold the latest merger between art and commerce below.

 

 

 

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