LOS ANGELES (July 20, 2009) –, the premiere news organization covering the business of entertainment and media, announced today Victoria Gold has joined the organization as Vice President of Advertising Sales. Gold’s extensive experience includes Director of Ad Sales for companies including Netflix,Variety, the Arts & Entertainment Network, The Hollywood Reporter and most recently, Apptera.

“There’s no one who understands the players in this space on the advertising side than Victoria.  ,” said Waxman. “Her experience and insight will help our media marketing partners reach our core business audience. She is a welcome addition to our A-team.”

TheWrap has already secured advertising from Warner Bros. Television, NBC Universal, and HBO in support of Emmy nominations, Sony Pictures Classics and Fox Searchlight in support of their feature films and British Airways and the Four Seasons Los Angeles at Beverly Hills in support of their brands., founded by award-winning journalist Sharon Waxman, has experienced phenomenal growth recently reporting traffic in June, 2009 at 380,000 unique visitors and 1.8 million page views, marking a milestone in its development since launching earlier this year.  Seeing increased recognition and news sourcing as it continues to deliver on high-profile news breaks, investigative stories, and authoritative analyses, fulfills its role as a reliable and independent source for media and industry professionals.


TheWrap is headquartered in Santa Monica, California.


About TheWrap


TheWrap ( is a unique primary news source focused on the business of entertainment and media. Offering its readers original reporting, exclusive contributions from industry readers and curated news from around the globe, TheWrap is led by award-winning journalist and author, Sharon Waxman. She is best known for her work as a Hollywood correspondent for The New York Times, and brings her extensive journalism experience and knowledge of the entertainment industry to TheWrap readers.  TheWrap news organization is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.