FXX unveiled the now-officially named “Simpsons World” app at Monday’s Television Critics Association panel.
The cross-platform tool — which was originally rumored in April — includes every episode ever, browsing functionality, an ultimate episode guide with scripts, trivia and fun facts, deep character pages, the eventual ability to “Simpson-ize” your photo, among other options from the 25-season run of the Fox animated comedy. Despite SimpsonsWorld.com becoming the home for “Simpsons” fanatics, DVDs will still be manufactured, executives said.
The embedded videos will have commercials, and usage of the website or the mobile app will require a cable authentication; distribution is currently at 60 percent.
Within “Simpsons World,” “Simpsons TV” breaks down episodes into a sort of channel guide list format. For example, users can watch the entire run in sequential order, or choose episodes that focus on a certain character or theme. Fans can track their consumption progress of both episodes and clips and easily share quotes across social media.
Executives are still working on getting the original “Tracey Ullman Show” clips on the platform as well, and “are going in a very positive direction” with those talks, FX President, Program Strategy and COO Chuck Saftler said. “The Simpsons Movie” will be up intermittently on “Simpsons World”; users will be notified when it’s available.
“Simpsons World” will be available via the FXNow app on iPhone, iPad, Android tablet and phone, web, Apple TV, Samsung TV, XBox One and XBox 360, rolling out in late October 2014.
As previously announced, “The Simpsons” on FXX will air the longest TV-marathon of all time: all 552 episodes — and the movie — in chronological order.
The run will last 278 hours over the course of 12 days, running 24 hours a day. It will kick off on Aug. 21 and run until Sept. 1.
Beginning Sept. 2, FXX will regularly schedule “Simpsons” episodes in fringe, primetime and late-night dayparts on weekdays and weekends. Additionally, every Sunday the network will broadcast a thematic mini-marathon consisting of eight “Simpsons” episodes beginning at 4 p.m. ET/PT and leading into the 8 p.m. ET/PT broadcast on Fox.