Why Rami Malek, John Cena and Frank Eudy Are TV’s Social Media MVPs of the Week

This week’s most emotionally reacted-to TV personalities, as measured on social media

An Emmy-nominated “Mr. Robot” star, a larger-than-life awards show host and a “Big Brother” veteran (again!) got viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers the most worked up. The data below covers July 11-17 and is drawn from the most emotionally reacted-to broadcast and cable television shows and specials.

The “Mr. Robot” that aired on USA on July 13 (technically, two back-to-back episodes) marked the Season 2 premiere of the critically acclaimed hacker drama. Of the 15,175 specific Emotional Reactions (ERs) surrounding the episode detected by Canvs, 7 percent were prompted by the character Elliot and 5 percent specifically mentioned the actor, Rami Malek, who plays Elliot. Rami Malek isn’t quite a household name like his costar Christian Slater, but Malek’s powerful performance in “Mr. Robot” and his Emmy nomination in the Lead Actor in a Drama category last week might just get him there.

Over on ABC the same night, Canvs detected 232,193 specific ERs surrounding the ESPYs — a number boosted by the very nature of the show (sports and sports-related programming generally drive tons of social media response, as do awards shows). Host John Cena was name-checked in 5 percent of the ERs, and nearly half (49 percent) of those ERs fell into the “love” category.

And finally, of the 34,952 ERs prompted by the July 14 episode of “Big Brother,” 7,815 (22 percent) were prompted by contestant Frank Eudy — who also appeared in our MVPs list last week. As we noted then, Eudy comes to Season 18 with baggage and name recognition, given that he also appeared in Season 14. As is often the case with “Big Brother” contestants, sketchy behavior prompts lots of social media response — but in this case it seems that Eudy’s very survival was one of the night’s big talking points.