NBC plans to produce another live musical for the 2014 holiday season, the network confirms to TheWrap.
Last week’s “Sound of Music Live” delivered the highest Thursday ratings NBC has seen since the finale of “E.R.,” among other ratings records.
“All weekend, people have been calling us and emailing us,” chairman of NBC’s entertainment Robert Greenblatt said in an interview with the New York Times. “Rights holders of musicals have said, ‘Please do one of our shows.’ We’re excited to try it again.”
“There’s enough to do a handful of these over the next years, if we keep increasing the learning curve,” Greenblatt added. “There may be a little bit of a phenomenon to the first one of these. Who knows what happens year two, three or four. But you’ve got to have events. I think we could do this again — and again and again.”