Sorry cancer: you don’t “stand” a chance.
The fourth “Stand Up to Cancer” event will air across ABC, CBS, Fox, NBC and 26 broadcast and cable networks on Friday, Sept. 5 at 8 p.m. ET.
The Entertainment Industry Foundation event has aired every two years since 2008; and it will once again be executive produced by Gwyneth Paltrow and president of Tenth Planet Productions Joel Gallen, along with the SU2C team.
Also read: Joan Lunden Diagnosed With Breast Cancer
Viewers will be able to interact with celebrities via social media and donate via a toll-free number, standuptocancer.org and text-to-give.
For the first time, there will be a Canadian co-broadcast of the telecast presenting Canada-specific content, which will air simultaneously on all four major English-language Canadian networks: CBC, City, CTV and Global.
“Cancer profoundly touched my life when I lost my father to the disease twelve years ago, and Stand Up To Cancer gives me a powerful platform to fight for a cause that I’m passionate about,” Paltrow said in a statement. “I am thrilled to join Joel Gallen to executive produce the ‘Stand Up To Cancer’ telecast again this year, and honored to continue standing up in my father’s memory.”
“When we launched Stand Up To Cancer, our goal was to approach the struggle against cancer in a different way. Just six years into this movement, the incredible generosity of our donors — of every level — has enabled major progress in developing new treatments,” said Katie Couric, a co-founder of SU2C. “This program offers a unique opportunity to share the story of our progress and to remind viewers that each and every individual can play a role in supporting these scientists and their tireless work on behalf of patients.”
The celebrity lineup for the 2014 telecast will be announced throughout the summer. To date, more than $261 million has been pledged to support SU2C’s innovative cancer research programs.