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For about $4 million per 30 seconds of airtime, here are the spots where the money was most well-spent. They trended on Twitter, drove the most chatter and got our attention.
Esurance had an instant Twitter hit on its hands with its commercial that actually aired after the game. It starred all-around beloved "The Office" star John Krasinski. Oh, and it promised to give away $1.5 million to one person who tweets the hashtag #EsuranceSave30 -- the result was Twitter pandemonium and hilarity.
Watch it here.