James Franco can now add “Super Bowl commercial star” to his extensive resume.
The busiest man in Hollywood found time to join former “Daily Show” correspondent Rob Riggle in the Ford Motor Company’s 90-second “Nearly Double” commercial for the Ford Fusion Hybrid.
The video (above) is just a teaser with Franco sitting next to a tiger, but expect Riggle to carry the first 30 seconds and Franco to carry the last 60 seconds to double the excitement, energy, and length of Riggle’s portion.
Fox’s broadcast of Super Bowl XLVIII begins at 6:30 p.m. ET/3:30 p.m. PT. The full Ford commercial will air between the coin toss and kick off.