Game sells out space a month earlier than last year
Ad time for Fox Sports’ broadcast of Super Bowl XLVIII has sold out, a month earlier than ad time sold out for last year’s game, Fox announced.
Forty-three advertisers have signed on for spots ranging from 30 seconds to two minutes, including Anheuser-Busch InBev, Butterfinger, Chevrolet, Doritos, GoDaddy.com, Hyundai, Intuit, Jaguar, Mars, Oikos, PepsiCo Beverages, and Wonderful Pistachios. Fox took advantage of the sell-out news to helpfully note that ad space is still available during its live stream of the game.
Also read: How Comcast Wants to Change TV Advertising
“The demand for in-game advertising time for Super Bowl XLVIII is actually greater than the supply, which is a terrific problem for us to have,” said Neil Mulcahy, executive vice president of FOX Sports Sales.
Mulcahy said Fox can also offer ad time during shows on FOX Sports 1 in the run-up to the game, as well as during pregame programming. Lucky you.
Coverage begins with the “Fox Super Bowl Kick-Off” at 10 a.m. ET on Super Bowl Sunday, Feb. 2. The game itself airs at 2 p.m. ET.
The Super Bowl is easily the most-watched show of the year and often sets new viewership records. This year’s game, at MetLife Stadium in East Rutherford, N.J., is the first-ever to be played at an outdoor, cold-weather location.