Despite the limited number of characters in a tweet, celebrities must still be transparent when they are being paid to endorse a product
Zynga partners with Honda on a reward-based marketing campaign as the struggling game studio tries to appease nervous investors
Executives from Maker Studios, Bedrocket Media and NBC Universal's president of digital talked growing online video audiences and advertising revenue at TheGrill 2012
Amazon confirms leaks about a backlit e-reader and different sized Kindles with a commercial it aired a day before its secretive press conference in Santa...
Hearst puts Jeffrey Hamill, the former senior vice president of advertising sales and marketing, in charge of the whole division
Apple's new patent adds to the speculation surrounding a revamped, broadcast-integrated Apple TV
L.A. Times' new hire comes more than six months after the last executive in that position departed
The company's broadcast and online publishing divisions earned extra money, largely due to political advertising at the D.C. broadsheet
Two months after unveiling the service, Yahoo has already brought on BMW and STP fuel as initial customers
New PayPal-enhanced interactive advertisements will allow TiVo and Comcast viewers to purchase products with remotes
The record high shows slower growth compared to 2010
Guest Blog: I discovered problems with Facebook’s anthills when I sought to advertise my own e-books
Net income jumps to $42.1 million from $5.4 million thanks to sales of regional newspapers
Yahoo is going to lay off as many as 2,000 of its nearly 14,000 employees on Wednesday, according to a report from Kara Swisher
ZenithOptimedia says search giant controlled 44.1% of the market in 2010, up from 41.9% in 2009
Ads on the search engine resulted in illegal shipments of prescription drugs into the U.S.
Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time -- say six, eight,...
The country's largest cable operator and largest satellite operator will continue their spat in court
A one-time payoff and declines in print advertising offset gains in online readers and online advertising -- despite pay wall
The eye is seeing 14% increases; ABC is 11% over last year
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did...
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits...
With an estimated two billion people expected to tune in, NBC, CNN, others ramp up coverage and branded products, walking a fine line between comprehensive...
Generate chief predicts branded content market segments will continue double-digit growth
People, Rolling Stone thrive during another positive first quarter, while others – like Newsweek -- struggle
"Two and a Half Men" star has more than 1,000,000 followers - a great audience for advertisers
The Eye saw across-the-board, double-digit profit increases during the last three months of 2010
Company is considering dropping Universal McCann, according to AdAge
Actor pokes fun of himself in new spot for Logitech's Google TV-powered gizmo
The network released two promos based on MSNBC's "Lean Forward" ad campaign