A 30-second spot costing brands $2 million
“The model as we all have known, it is changing,” A+E’s chief revenue officer tells TheWrap
Mele joins the Times in January overseeing content, revenue, product and audience development
In second quarter as a separate company, Time Inc. reports $0.41 a share on revenue $821 million
Total revenues rose less than 1 percent to $364.7 million from $361.7 million
The U.S. ad market is expected to hit a record $172 billion in 2015 with more money than ever being spent on digital
Despite the limited number of characters in a tweet, celebrities must still be transparent when they are being paid to endorse a product
Zynga partners with Honda on a reward-based marketing campaign as the struggling game studio tries to appease nervous investors
Executives from Maker Studios, Bedrocket Media and NBC Universal's president of digital talked growing online video audiences and advertising revenue at TheGrill 2012
Amazon confirms leaks about a backlit e-reader and different sized Kindles with a commercial it aired a day before its secretive press conference in Santa...
Hearst puts Jeffrey Hamill, the former senior vice president of advertising sales and marketing, in charge of the whole division
Apple's new patent adds to the speculation surrounding a revamped, broadcast-integrated Apple TV
L.A. Times' new hire comes more than six months after the last executive in that position departed
The company's broadcast and online publishing divisions earned extra money, largely due to political advertising at the D.C. broadsheet
Two months after unveiling the service, Yahoo has already brought on BMW and STP fuel as initial customers
New PayPal-enhanced interactive advertisements will allow TiVo and Comcast viewers to purchase products with remotes
The record high shows slower growth compared to 2010
Net income jumps to $42.1 million from $5.4 million thanks to sales of regional newspapers
Yahoo is going to lay off as many as 2,000 of its nearly 14,000 employees on Wednesday, according to a report from Kara Swisher
ZenithOptimedia says search giant controlled 44.1% of the market in 2010, up from 41.9% in 2009
Ads on the search engine resulted in illegal shipments of prescription drugs into the U.S.
Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time — say six, eight,...
A one-time payoff and declines in print advertising offset gains in online readers and online advertising — despite pay wall
The eye is seeing 14% increases; ABC is 11% over last year
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did...
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits...
With an estimated two billion people expected to tune in, NBC, CNN, others ramp up coverage and branded products, walking a fine line between comprehensive...
Generate chief predicts branded content market segments will continue double-digit growth