He also serves as the network's senior vice president of programming
It enlists the help of the basketballer on its first episode of the programming push
10-city tour will kick off in New York on July 20
"X-Men" producer helps give pellet-popping hero a new life
TCA: "Ultimate Spider-Man" included in new Marvel block
Will oversee programming and scheduling for the multi-platform outlet
The Walt Disney Co. is attempting to crack the market of boys aged 6-14 with a new entertainment brand called Disney XD.