Company also owns AdWeek, Billboard and Hollywood Reporter
FishbowlDC published a weekly feature called "Wendy Wednesday" in late 2011
Most observers think paidContent is losing money; hard to see who would pay $15 million, the originally reported asking price
"There's no captive audience anymore, so you have to prove it every day and earn it every day."
Couple to spend some of their $23 million windfall in style.