Maker's Erin McPherson and Pepsi's Ken Strnad talk about staying authentic when targeting millennials at TheWrap's conference
London-based Ignite’s team of more than 50 will join Wasserman’s consulting division, working with brands like American Express and Pepsi
The pop star responded to the "hypocrisy" question in a new interview
Well, images of Michael Jackson … the King of Pop will be featured in a new campaign that includes the launch of one billion Pepsi...
Shazam will cap its transition from a simple music app to a TV companion offering in-depth ad links and more will culminate with Sunday's Super...
Show also announces key dates for contestants
Promo for new and old fall shows -- and for Pepsi Max -- will appear in EW's Fall Preview issue.
Footage shows the singer's hair, face on fire.