The popular Mattel brand launched in 2010
"First Timers" centers on twentysomething male-female business partners
Drama will center on a copycat crime wave spurred by a television show
"Hart of Dixie" follows New York City doctor down South
Warner Bros. TV's chief day-to-day creative executive will run TV for Josh Schwartz and Stephanie Savage's new company
The duo talk about their big new deal, what it means for "Chuck" and the CW's "Melrose Place"
Josh Schwartz and Stephanie Savage hope to create a writer-friendly pod for both TV and film