Initial airing of live special drew 18.6 million viewers
Second musical in the works for next holiday season
The network also nabs the No. 2 spot with "The Voice"
From Will Ferrell -- er -- Ron Burgundy's mega media blitz to the Kardashians putting the crazy in Xmas cards to Carrie Underwood and the...
Justin Bieber as Oliver? The Kardashians in "Dreamgirls"? Mariah Carey and Nicki Minaj in "Wicked"?