The segment proves Apple really doesn't have to try anymore, because all people really care about is that pretty logo
Apple CEO Tim Cook is expected to unveil new software and gadgets
Tech company confirms rumored deal
Revenue rises on strong ad sales
Apple paid its chief $4.17 million in 2012, down from $378 million in 2011. But that payout carried a condition
Apple will release a line of computers made entirely in the U.S. -- and wants to change the TV viewing experience
Apple was expected to release its new version of iTunes in October
Apple's iPad Mini is paired with a fourth generation iPad, both with twice-as-fast WiFi and software updates
Apple stock slides nearly 2 percent despite Tim Cook's mea culpa
Tim Cook acknowledges iOS 6 Maps falls short of Apple's commitment to "world-class products"
Apple's sixth-generation iPhone is expected to have big changes to its design
Despite shaky economy and poor stock performance media chief executives enjoyed healthy raises
Tim Cook is all smiles as he tours the factory floor
Company loosens the purse strings and will spend roughly $45 billion over three years.
New iPad also has high-speed 4G, iPhoto and retina display
Apple unveiled its latest operating system Thursday, further syncing computers with its iPad tablets, iPhones and Apple TV
CEO Tim Cook calls underage labor 'rare' but 'abhorrent,' and says no one in tech field is doing more than Apple to improve working conditions
Author Adam Lanshinsky pulls back the curtain on the inner workings of his company where "fear is palpable"
How many signatures will it take for Apple to respond to protests about reports of inhumane working conditions at China suppliers?
Tim Cook's internal e-mail leaked, and, unsurprisingly, the New York Times drew his ire
The bulk of Tim Cook's pay package is in restricted shares, which require him to stay on the job to cash in
Company employees will get time to watch a service for the late Apple co-founder
Mourners congregate everywehre from Cupertino to New York, Sydney to Tokyo
Though Apple rarely makes public comments on subjects like this, Eddy Cue's executive profile on the Apple website has already changed
With Cook atop the world's largest public company, the cry has begun for the tech exec to comment on his orientation
Exec, who has been running the company while Steve Jobs has been on medical leave, promises to build on Apple founder's legacy
A primer by TheWrap to the men pegged to run mega-tech corporations