Advances in research enable studios to cuts costs and zero in on audiences, and it’s working at box office
C4-Wrap Poll: ‘The Interview’ Cancellation Controversy Generates Higher Viewer Interest in VOD Rentals (Exclusive)
Interest in the Seth Rogen-James Franco comedy is higher than ever, according to survey conducted by C4 exclusively for TheWrap
Spergel will oversee tracking, screenings and and testing among other initiatives at Vincent Bruzzese’s new company
New research-based SaaS company will utilize MPG’s extensive data base and algorithms to generate better statistical analysis and research products for clients in television, film...
Research firm Ipsos OTX finds that Chinese moviegoers are not averse to seeing films set in the United States