Ideal timing and a Hollywood heavyweight helped, but Paramount pressed all the right buttons in its targeted campaign for the low-budget thriller. Don't expect it to stay on top, though
From "Transformers" to "Thor," the Viacom subsidiary fielded a staggering number of tentpole winners; but what happens after DreamWorks and Marvel leave?
November 28, 2011 By Joshua L. Weinstein10 weeks ago
Produced by Graham King for more than $150 million, the 3D film debuted to just $15.4 million; Paramount still insists it will enjoy an extended holiday run
October 13, 2011 By Joshua L. Weinstein17 weeks ago
The "Tucker and Dale vs. Evil" writer's latest script is billed as "Men in Black" meets "Midnight Run" and "48 Hours." Former MGM chief Mary Parent is producing
September 28, 2011 By Joshua L. Weinstein19 weeks ago
Among a flurry of Christmas-week moves, pushes up both "Mission: Impossible 4" and "Tin Tin," while Disney will release DreamWorks' "War Horse" three days early