Latest Shondaland premiere manages just a 1.2 rating in the key 18-49 demographic
“The Catch” didn’t nab much attention on Thursday.
Shonda Rhimes‘ latest #TGIT drama debut grabbed just a 1.2 rating/4 in the key 18-49 demographic last night. It pulled in 5.8 million total viewers. In the demo, that was down 14.3 percent from last week’s “How to Get Away With Murder” season finale in the same time slot.
It did score more overall audience members than “HTGAWM,” however. “The Catch” wasn’t even in the ballpark of last year’s “American Crime” debut, but then again last night’s “Scandal” lead-in was nowhere near what it was in 2015.
CBS ended up taking primetime in the main demo, running all NCAA Tournament coverage. Fox’s “American Idol,” the only show on that network’s schedule, claimed overall eyeballs.
CBS was first in ratings with a 2.0 rating/7 share in the advertiser-coveted 18-49 demographic but third in total viewers with an average of 6.3 million, according to preliminary numbers.
Fox was second in ratings with a 1.7/6 and in viewers with 8 million.
ABC was third in ratings with a 1.6/6 and second in viewers with 6.6 million. “Grey’s Anatomy” at 8 p.m. ET earned a 2.0/8 and 7.9 million viewers. “Scandal” at 9 received a 1.6/5 and 6.2 million viewers. “The Catch” followed.
NBC was fourth in ratings with a 0.7/3 and in viewers with 3.6 million. “You, Me and the Apocalypse” at 8 p.m. ET had a 0.6/2 and 2.7 million viewers. Following a rerun, “Shades of Blue” at 10 got a 1.0/4 and 5 million viewers.
Univision was fifth in ratings with a 0.6/2 and in viewers with 1.7 million.
Telemundo was sixth in ratings with a 0.5/2 and in viewers with 1.2 million.
The CW was seventh in ratings with a 0.3/1 and in viewers with 1 million, airing only repeats.