One of the great things about having a hit movie franchise is that it makes you even more money off the big screen.
The franchise-expert, money-printers over at Lionsgate made two announcements on Friday about their cash cow dystopian series “The Hunger Games”: They’ve got a new mobile phone game partnership with Kabam, and will stick a whole bunch of props and videos on a truck and send it to museums and other public places for a new exhibit launching in 2015.
See photos and video: ‘Hunger Games: Mockingjay’ First Look Features Julianne Moore as Alma Coin
The game, which will come from the Kabam China studio that produced the hit “The Hobbit: Kingdoms of Middle-earth,” will be free to play. In the RPG, players will assume the identity of District members sent on a mission in order to build their alliance, liberate their District, and rebuild Panem.
Not for nothing, Kabam’s investors include Google, Warner Brothers, MGM, and Intel, so Hollywood has plenty of fingers in this pie.
As for the exhibit, that will be done in conjunction with Thinkwell Group, and will “include interactive displays of authentic costumes, props and other elements of the world of ‘The Hunger Games,'” housed in museums across the country, and launch in summer 2015.
The exhibits will offer a behind-the-scenes look at the making of the films, be paired with local school curricula, and will be interactive in almost every way — which hopefully doesn’t count murdering children.