Following a successful summer test run, the talker will roll out wide next fall
“The Real,” the one-hour daily talk show hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, has been cleared in more than 70 percent of the country after a four-week summer test run on seven Fox-owned stations.
The series, which will return wide next fall, has been bought by stations from the Cox, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz groups. It will also launch on all of the Fox-owned Television Stations, as previously announced.
The seven-market summer test took place across Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Washington, D.C. (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa (WTVT). Across all seven markets, “The Real” improved at least two share points over its lead-in among all women demos, growing 50 percent over the May 2013 time period share among women 18-49 and 40 percent among women 25-54, Warner Bros. TV said.
“Our traditional station partners have joined the Fox Stations in embracing all of the excitement that is ‘The Real,’” said Ken Werner, president, Warner Bros. TV. “This year, more so than in most, there are limited opportunities for new shows and we are thrilled stations have selected ‘The Real’ as their choice.”
“The Real” will originate from L.A. and is produced by Telepictures Productions, distributed by Warner Bros. Domestic Television Distribution.